Privacy policy
Privacy Policy
Tye Fusion operates this store and website, including all related information, content, features, tools, products and services, to provide you, the customer, with a curated shopping experience (the “Services”). Tye Fusion is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified.
We may collect or process the following categories of personal information (including inferences drawn from this personal information), depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including payment card information, transaction details, form of payment, payment confirmation, and other payment details. (Payment processing is handled by Shopify and its payment partners; we do not store full card details.)
• Account information including your username, password, security questions, preferences, and settings.
• Transaction information including the items you view, add to cart, add to wishlist, purchase, return, exchange, or cancel, and your past transactions.
• Communications with us including information you provide when contacting customer support or sending inquiries.
• Device information including details about your device, browser, network connection, IP address, and other unique identifiers.
• Usage information including how and when you interact with or navigate the Services.
Personal Information Sources
We may collect personal information from the following sources:
• Directly from you when you create an account, place an order, contact us, or otherwise provide your information;
• Automatically through the Services from your device, and through cookies and similar technologies;
• From service providers who help us operate the Services and process information on our behalf;
• From partners or other third parties, where permitted by law.
How We Use Your Personal Information
Depending on how you interact with us, we may use personal information for the following purposes:
Provide, Tailor, and Improve the Services
To provide the Services and perform our contract with you, including to:
• process payments and fulfill orders
• manage accounts, preferences, and customer support
• arrange shipping and delivery
• facilitate returns and exchanges (if applicable)
• enable reviews and improve the shopping experience
• recommend products based on your browsing or purchasing activity
Marketing and Advertising
To send marketing and promotional communications by email, text message, or other channels (where permitted), and to show you advertisements on our site or other websites based on your interactions with the Services.
Security and Fraud Prevention
To authenticate accounts, detect or investigate suspicious activity, maintain a secure shopping experience, and protect our business and customers.
Communicating with You
To respond to inquiries, provide updates about orders, and maintain our relationship with you.
Legal Reasons
To comply with applicable laws, respond to lawful requests, enforce our policies, and protect our rights.
How We Disclose Personal Information
We may disclose your personal information to third parties for legitimate purposes, including:
• With Shopify, vendors, and service providers who help us run our business (e.g., payment processing, analytics, customer support, fulfilment, shipping, IT services).
• With marketing and advertising partners to provide marketing services and show ads, including where Shopify supports personalized advertising features.
• When you direct or consent to disclosure, such as shipping providers or social media integrations.
• With affiliates within our corporate group (if applicable).
• In connection with a business transaction (e.g., merger, restructuring) or to comply with legal obligations and protect rights.
Relationship with Shopify
The Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services to provide and improve the Services.
Information you submit may be transmitted to and shared with Shopify and relevant third parties, including those located in other countries.
To help protect, grow, and improve our business, we may use Shopify features that incorporate data from your interactions with our store and other merchants. In these circumstances, Shopify is responsible for processing certain personal information for these purposes, including responding to rights requests.
To learn more, you can review Shopify’s consumer privacy information and privacy tools.
Third-Party Websites and Links
The Services may include links to third-party websites. We are not responsible for the privacy or security of those sites. Please review their policies before providing any personal information.
Information you share in public or semi-public spaces (including social platforms) may be visible to others.
Children’s Data
The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction.
If you believe a child has provided us with personal information, contact us to request deletion.
Security and Retention of Your Information
No security measures are perfect, and we cannot guarantee “perfect security.” We recommend not sending sensitive information through insecure channels.
We retain personal information as long as necessary to provide the Services, maintain your account, comply with legal obligations, resolve disputes, and enforce policies.
Your Rights and Choices
Depending on where you live, you may have some or all of the following rights (subject to legal limitations):
• Right to Access / Know what personal information we hold about you
• Right to Delete personal information we maintain about you
• Right to Correct inaccurate personal information
• Right of Portability to receive a copy of your information and request transfer (where applicable)
• Right to Opt Out of Sale/Sharing for Targeted Advertising (where applicable by law)
• Managing Communication Preferences: you can unsubscribe from promotional emails anytime. You may still receive non-promotional communications (e.g., order updates).
If you visit our website with Global Privacy Control (GPC) enabled, and it applies in your location, we may treat this as an opt-out request for that device/browser. Other than GPC, we do not respond to “Do Not Track” signals.
If you reside in the UK/EEA, you may also have:
• Right to object to processing
• Right to restrict processing
• Right to withdraw consent (where processing is based on consent)
We will not discriminate against you for exercising your rights. We may need to verify your identity before processing requests.
Complaints
If you have concerns about how we process your personal information, contact us. Depending on your location, you may have the right to lodge a complaint with your local data protection authority.
International Transfers
We may transfer, store, and process your information outside your country. Where required, we rely on recognized transfer mechanisms such as Standard Contractual Clauses or equivalent safeguards.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will post the revised version, update the “Last updated” date, and provide notice where required by law.
Contact
If you have questions about this Privacy Policy or want to exercise your rights, contact us:
Email: info@tyefusion.com
Business Name: Tye Fusion
Location: Accra, Ghana
For the purpose of applicable data protection laws, Tye Fusion is the data controller of your personal information.